An ad for the product that ran during the 2007 Super Bowl featured the song " What Is Love" by Haddaway, and showed people sleeping in inappropriate places and at inappropriate times, while bobbing their heads to the rhythm of the song.įor Super Bowl XLIV in July 2010, Pepsi Max did a reboot of a well-received ad that ran during the 1995 Super Bowl XXIX. The scene then cuts away to the words "WAKE UP PEOPLE" while a voiceover shouts the slogan. Also, there was a featured commercial of a spoof on the Dallas Cowboys offensive coordinator yawning, when calling a play, thus, causing Tony Romo to be sacked, he was then replaced by Cowboys' owner Jerry Jones who gives him a Diet Pepsi Max. In 2007, the official marketing website for the product contained an 'odd cast' featuring a spoofed telethon urging viewers to donate yawns and uses the slogan 'WAKE UP PEOPLE'. The unrelated international drink will retain the Pepsi Max name. On June 29, 2015, PepsiCo announced several product changes which, among other changes, announced that Pepsi Max would be renamed in North America as Pepsi Zero Sugar. "Diet" was dropped from the name in early 2009. Diet Pepsi Max was introduced in the United States on June 1, 2007, and in Canada in March 2008.
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